Three Steps to a Strong Company Culture

Where are you now? Where do you want to be in five years? How do you get there?

The first two questions can only be answered by you. The third question can be answered in two words: company culture. Your employees are the foundation of your enterprise and it is important to remember that they need you just as much as you need them. It was Stephen R. Covey who said, “Always treat your employees exactly as you want them to treat your best customers.”

Here are three of the best ways to maintain a strong company culture.

Have a defined culture: Decide what you want your culture to be and make it clear to everyone. If there is any room for interpretation when it comes to your company culture, something is wrong. Every employee should understand the vision and direction of your company. That being said, it is much easier to work towards a common goal when you know exactly what it is and how to get there. This transparency opens the door for progress.

Give the tools necessary for success: Encourage employees to take advantage of education opportunities whether personal or professional. Employees that go the extra mile to expand their knowledge will be assets to your company. As these employees succeed and climb the company ladder, others will realize that the door is always open for those who choose to better themselves. Be supportive of your employees and they will make your company better!

Create a level playing field: Employees, managers, VPs, and CEOs always seem to be herded into groups and placed on a different level of the podium. To create and maintain a successful company culture, it is important to make sure everyone knows that they matter. Special dining areas and parking spaces are subtle, yet persistent reminders that managers and CEOs carry more clout than the regular employee. This only reinforces the “us vs. them” mindset within a company and discourages communication. Nobody should receive special treatment. We all work for the same company and share many of the same goals.