Company Culture

A company’s culture is the fingerprint of your business. Everything else (products, strategies, marketing) can be replicated and duplicated, but the only true identifiers are the values and norms of your organization – its culture, or personality. Unfortunately, a positive culture in the business world today is unfortunately the exception rather than the norm. A strong organizational culture clearly differentiates a business from its competitors in the mind of its stakeholders.

Company culture consists of shared beliefs and values established by the company’s leaders and are then communicated through various methods, ultimately shaping employee perceptions, behaviors and understanding. Simply put, a company’s structure and design can be viewed as its body, and the culture is its soul. The true definition of company culture is a shared set of shared values and norms which characterize that particular organization. A strong culture, in which everyone agrees upon and cares about organizational values improve business performance by motivating your employees.

Why Care About Company Culture?

Your company culture defines for you and for others, how you do business, how your business interacts with others and how your team interacts with the outside world, specifically your customers, employees, partners, suppliers and other stakeholders.

Your culture is DNA that provides guidelines, boundaries and expectations for your team and your customers. It’s the primary platform to inspire and motivate people, and is one of the most powerful resources you have to recruit, hire and retain the highest level of talent for your company. Top performers always want to work with the best companies, and these individuals are the catalyst for creating ongoing business success.

Talented humans want to do business with best organizations, because it aligns with their own values and expectations. These talented people, partners and clients see your culture as a strong differentiator, of how you do business, rather than solely on your products or services alone.

Companies with strong cultures tend to be higher performers.

Companies with a strong company culture usually produce superior results as compared to those with ill-defined cultures. When a culture is strong, it leads to motivated employees and high performing managers. And over the past few years, many corporations have spent time focusing on the issue of corporate culture and whether a company’s culture does in fact impact its overall performance and effectiveness.

Strong culture leads to ongoing involvement and participation by a company’s employees, and can predict current and future financial performance. Working within a company of strong values, character and culture will help you succeed.