The Four Foundational Components of Harnessing the Power of Your HERD!: Part 1

Back in July I was a guest on the Scratch Entrepreneur podcast with Jeremy Goodrich. As Jeremy was asking me about my coaching business, I was able to explain four main areas that I help businesses and organizations with that are foundational for success and truly harnessing the power of your HERD. I wanted to recap those four areas, starting with the first one today: Vision.

Every organization needs a compelling vision.

I challenge organizations to make sure it’s actually compelling – are you passionately drawn toward it yourself?  Like a magnet, if your vision is compelling, then it should also repel – and the more you power the magnet the stronger the attraction and stronger the repulsion, bringing the right people toward you and pushing the wrong ones away.

By having a compelling vision, you’ll attract those people who say things like:

• “I want to be a part of what you’re doing/building.”
• “I love what you’re trying to accomplish in the world.”
• “I really appreciate why you exist and am passionate about your view of the future.”
• “I admire what your company stands for.”

Just by having the right vision in place and then reinforcing it almost constantly, you’ll begin to attract the right employees and repel the wrong employees.

I’ve witnessed this time and time again as numerous clients of mine have attracted first-class talent from around the country to come work for them. Many times these new employees are leaving behind a larger company to come work for a much smaller one, often located in a less “attractive” location; because for them, the appeal of a compelling vision and robust culture is worth it.

Stay tuned for next week’s blog as I’ll write about the second area that’s foundational for an organization’s success: Core Values.

If you want to listen to the entire podcast where I spoke about this, click here.

If you need help creating a compelling vision and robust culture for your company, then click here to schedule a free executive consultation. Or, if you’re just curious about how I help executives and their businesses, shoot me a note or give me a quick call. [email protected] or 727-470-0877.