Company Culture in the New Year

A company’s culture is a unique identifier. It’s the fingerprint of the company. Although it might be similar to others, but is distinct to your organization. Products and strategies can be replicated, but the only true identifiers are the values and norms of your company: its culture or personality. Unfortunately, positive culture in the business world is now the exception, not the norm.

Strong company culture clearly differentiates a business from its competitors in the mind of its stakeholders and even its competition.

Company culture is made up of shared beliefs and values established by the corporation’s leaders, which are then communicated and reinforced through various methods. Ultimately, these beliefs shape employees’ behavior in the workplace.  A company’s structure is viewed as its body, and its culture as its soul. A strong culture can improve performance by motivating employees and steering their behavior towards a specific vision that benefit the company.

Why Should Care About Your Company Culture in the New Year?

Your company culture defines how your organization does business, how it interacts with others and how your team interacts with the outside world, specifically your customers, partners and all other stakeholders.

Think of your company culture as the DNA that provides guidelines, boundaries and expectations for your employees and customers. It’s the primary platform to inspire and motivate, and it’s the most powerful resource you have to recruit, hire and retain the top talent to your business. The best people, always want to work with the best companies, and the best people are the catalyst for creating ongoing business success.

Talented humans want to do business with best organizations, because it aligns with their own values and expectations. These talented people, partners and clients see your culture as a strong differentiator, of how you do business, rather than solely on your products or services alone

Developing a positive company culture is more important now than ever. It’s not that company culture was ever unimportant, but it’s quickly proving to be a “necessary” to achieve strong results, rather than a “nice-to-have.”

To develop a truly great culture, you must have one model across the board. Simply put, there are no special rules or exceptions for any subgroup, including top executives. As such, your leadership team should consist of the strongest cultural fits. Often the faces of your company, they will show others how to live the corporate culture every day.

“Let’s ‘Assess Your Herd’ today.  A quick 15-minute chat, no charge, will help you steer your team to new success.  Visit: https://www.cindexinc.com/users/ciims/processes/surveyInfo.php?cfilter=1&COMPANY_CODE=5C87FE and fill out the form.”